SEAT has seen record sales in April, thanks in part to the launch of the new Leon, and increased recognition of the brand in the UK.
SEAT registered 3,983 sales in April, 480 more than in any other April in the history of the company. It represents a 33% improvement on the same month in 2012.
It’s early days yet, but the April sales total means that SEAT is on course for a record-breaking market share in 2013, significantly higher than the record 1.9% it achieved in 2012, which was a fourth consecutive sales and market share increase for the brand.
While new Leon sales form a significant part of the April sales tally, making up over one-quarter of the total, it is actually steady growth across the range that accounts for the month’s success: the Ibiza, Toledo, Altea, Exeo and Alhambra all exceeded the manufacturer’s expectations.
Director of SEAT UK Neil Williamson says: “It’s the combination of great products and a very hard-working, dedicated team that has made 2013 such a successful year for SEAT so far. We’ve now got the most exciting and most complete product range we’ve ever had, and with the new Leon SC due imminently, and the ST estate later this year, it’s getting even better.
SEAT has made plenty of noise about the new Leon being the first family hatchback to offer full-LED headlights, which not only give the car a technological edge in the class, but are an important safety and comfort feature.
And it seems that the buying public have been suitably illuminated as to their benefits, because the take-up of LEDs – optional on SE and FR cars – has been enormous: 79% of eligible cars bought privately in the UK since it was launched.