Peugeot has today released images of its new 308, which will reach the UK in January 2014.
The car has been touted as the French manufacturers attempt to revitilise its position in the compact family hatchback market, an area the company has struggled for share with in recent years.
The front is dominated by an evolutionary reinterpretation of the brand’s ‘floating’ front grille, and by the strong lighting signature. Slim full-LED headlamps are standard on the majority of trim levels and a world-first in the segment. The high quality of design continues at the rear, with the three Peugeot (lion) ‘claws’ drawn by the rear LED lamps.
According to the company, Peugeot’s design and engineering teams have developed the interior of the New 308 around the concept of the i-cockpit. Everything is arranged for an experience that is intuitive, relaxing the driver to focus entirely on the road ahead. The compact steering wheel and head-up instrument layout mean that information can be clearly read easily and safely, looking over rather than through the wheel.
The highlight of the New 308’s generously spaced cabin is the 9.7-inch touch-screen interface, which removes much of the need for physical buttons and switches. Setting a new size standard for the class, it brings together many of the infotainment controls in one place, for ease of use and to create a contemporary and uncluttered cabin.
The New Peugeot 308 is the latest evidence of the brand’s move up-market. It’s an initiative started several years ago and seen most recently with the 208 and 2008. The initial design brief of the New 308 had the highest levels of quality at its core. This ambition has guided the designers and engineers from the very start of the project.
Every element, both inside and outside, has been developed and refined with exceptional attention to detail. The choice of high quality interior materials and the satin chrome or gloss black detailing add to the feeling of sophistication and maturity in the car’s design and assembly. The New Peugeot 308 will be built at the Sochaux plant in France. The Trémery and Douvrin sites will supply all of the power units.
The car will be seen for the first time at the Frankfurt Motor Show on 10th September 2013